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powerful purple ribbon

After experiencing the toll that Alzheimer’s took on the human mind of my (now) deceased grandfather and also previously caring for an elderly Polish man who was (unfortunately) afflicted with Alzheimer’s, it is safe to say that I have built up somewhat of a consideration for Alzheimer’s, concerned for the research of this disease and, more importantly, the future of this disease. For anyone with similar experiences and/or concerns, you definitely don’t need me to discuss the burden and overall grief associated with Alzheimer’s so, I’ll spare the gloomy details for now and just relay the point behind this powerful purple ribbon promoting post.

Thanks much to the blog article, Using Social Media for the Greater Good - Caring.com and Alzheimer’s Disease written by PR and marketing specialist, Josh Morgan I became aware of an online movement at Caring.com that’s intent on aiding in the battle against Alzheimer’s (as well as all sorts of other forms of dementia and body ailments like cancer, diabetes and depression, to name a few). By encouraging all to spread the word about Alzheimer’s through the display of their ‘Alzheimer’s web ribbons’, the team at Caring.com has successfully raised $10,000 and is now set on increasing awareness for this disease that affects over 5 million alone in the United States. Pass it on.

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In honor of our fellow (wo)mankind.
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